Advertisement of cars Essay Example | Topics and Well Written Essays - 1250 words

Advertisement of cars - Essay Example This advertisement is the reflection of the vanity and pride which the Mercedes possess, and it transfers the same to its customers. The intent of price was to restrict and warn the interested parties who simply approach for the sake of details but are never serious about procurement. The intent behind the publication of the price on the advertisement was to apply a filter to obtain serious customers only. It is important to note that colour of the car in the advertisement. There is a high possibility that this model has been launched with different body colors, but why color black was chosen? Black is a reflection of elite and privileged class, the colour has more admiration against criticism therefore black was perfect choice. The position of the car is itself a key to perfect advertisement. In this advertisement, the company has shown the complete layout of the car. Generally, the manufacturers prefer publication of the front, possibly because the side view is not at all attractiv e. In this advertisement, Mercedes has been dignified enough not to follow the common trend and has published the side view to give the interested customer better information about the product. In the advertisement, it is common practice as per which the precisely you reflect, the true customers you target. The precise projection of the brand will be the key in the identification of the interested customers.The one-word CHECKMATE is the reflection of the perfection and quality which the product inherits, as per the vendor BMW.... This advertisement is not for youth and energetic crowd, it is for people with style and devour. In dot at the end of checkmate is another important part of the advertisement, though it is a simple dot but it symbolizes the pride of the company. The intent of advertisement is not to appeal or request the interested customer; rather it is only information from the company. In this advertisement, the company has been reluctant to share any information about the brand, and has published the contact details. The intent behind such a strategy can be that probably there are other new models for customer review. The colour and font of word CHECKMATE are clear, but the colour of the web address posted by the company is not at all visible for the public especially during night time, therefore the advertisement will probably fail to communicate the message. Keeping in view that the target audience of the brand is elite and rich class between an age group of 45-60, the selection of fonts and co lour is not perfect. Advertisement - III This advertisement by Audi has been regarded as offensive approach of Audi against BMW. In this advertisement, the manufacturer has been blunt about its vehicle and has tried to publicly challenge its competitor. The target crowd of this advertisement is not the general customers, but the management of BMW and its customers. AUDI has simply challenge the design and model of BMW, and has launched their distinct model. After studying this advertisement, we conclude that the company has tried to avoid detail description of the brand and its feature, and has tried to resemble its product with the world's outclass automobile

Foundation of Business report about the Hairdressing firm called Essay

Foundation of Business report about the Hairdressing firm called Friends - Essay Example the role of David, this paper will make recommendations on how to optimize its overall functioning particularly in marketing, human resources, finances and operations. Friends, with their two hair salons, needs to focus on major marketing programs to revamp their declining fortunes. â€Å"Marketing provides the bridge between an opportunity and a purchase.† (Stapleton and Thomas). It should start with repositioning its hair salon business for the new generation market. With their aging and greying customer base, the potential to sell their services is minimized. â€Å"Retaining existing clients is a key to running your hair salon successfully but attracting new customers should be the aim of Friends hair dressing salon.† (bodycareblog.com) New age customers, the youth and the mid-aged market with their growing grooming consciousness, are the most lucrative market to tap into. The company needs to device appropriate and relevant marketing programs to capitalize on this high potential market. The remarketing should start with services they offer; then along with hairstyling they can offer some complementing beauty salon services. They should transform into a holistic hair styling and beauty care service, offering all hair and beauty service under one roof, which provides the real value for their money and conveniences for the customers. There are various marketing strategies that can be used to pull a large number of customers to the salon. Friends should increase the Ad spend, as it’s very critical to communicate their new positioning to the youth market. Also with competition closing in, the advertisements should be intensified. Advertising through magazines, direct mailing and the most important of all is time-investment. The most effective advertising options are magazines, brochures, or billboards with colorful, creative and attention grabbing content (bodycareblog.com). The company can distribute brochures in residential colonies, posh apartment, colleges,